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Direct Mail - Dont Assume, Just Test and Track Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. Mailing Lists - Keeping it Simple The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern. Advertising Your Private Practice: Beware of the Problems-Part 1 One of the biggest mistakes coaches, counselors and other healing professionals make is to assume that they must advertise their private practice in order to get clients. 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