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Marketing Information

How To Get To The Top of The Marketing Food Chain


Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset.You need to start thinking like a top gun and create your own identity instead of feeding off the efforts of others.

Using Direct Mail


The advantages of using direct mail to promote your home-based or small business are: Selectivity-the ability to send your advertising only to people and organizations who can use and pay for your product or service. Flexibility-the freedom to use either the simplest or the most elaborate presentation, ranging from a single-sheet mailer to an entire package, and the flexibility to test all sorts of minor changes in your mailing pieces.

A Forgotten Marketing Tool - The Postcard


The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business.

Modern Marketing With Postcards


Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past.

Costly Web Copy Pitfalls


One secret to a site that sells: Look at your site from your customer's perspective. Another secret: Watch out for these common web copy pitfalls.

Five Steps to a Web Site That Sells


I'm always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then..

How to Market and Protect Your New Ideas


The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars.

How Your List Affects Postage Costs


HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN DO ABOUT IT!The quality and accuracy of address information in mailing lists is one of the areas least understood and largely overlooked by most businesses using direct mail. To get an advertising message delivered the address must be correct! Many firms that use direct mail neglect this vital aspect.

Pre-Cleaning and Updating Addresses in Your Database


When you send a direct mail piece using the Addressed Admail reduced postage option, it can cost you anywhere from 60 cents to $1.25 or more for printing, mail production and postage.

Practical Advice to Generate Successful Campaigns Using Merged Lists


You could end up with poor results when designing a direct mail campaign that combines your inhouse list with one or more rented lists. Merging lists generates a set of conditions that you may not have thought about at the conception stage.

Write Better Web Content


If you're reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations.

Refresh Your Web Site


So you have a Web site. And so does most every business these days.

The Magic of Keep-in-Touch Marketing


Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy.

Why Direct Mail Advertising Works And How To Lower Your Costs


I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them.

Top Four Marketing Secrets of Building a Professional Practice


Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can't make it.

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MORE RESOURCES:

Fox News

After Ford, GM marketing chief now dissing Chrysler, Toyota and Nissan trucks
Fox News
After dissing Ford in the Super Bowl advertisement for its Chevrolet pickup trucks, General Motors' head of marketing has now taken a dig at Chrysler and everyone else who makes full-size trucks in the United States. During a web chat on Monday hosted ...
GM Silverado Super Bowl adAutonet.ca
Did Ford's F-150 Fumble To The Chevrolet Silverado During Super Bowl XLVI?The Car Connection

all 494 news articles »


Video Available: Leaders in Automotive Digital Marketing -- Response Logix and ...
MarketWatch (press release)
The combined company has two robust business units: Response Logix offering a dynamic prospect-response digital marketing solution and Digital Air Strike offering complete social media and reputation management solutions. Both companies were co-founded ...

and more »


USA TODAY

Super Bowl ads both impress, disappoint local marketing/ad reps
York Daily Record
And while enjoying the game, local advertising and marketing professionals pay extra attention to the ads, which can spark campaign ideas and Monday-morning discussions. Below, several York County marketing professional discuss what they liked, ...
UI marketing students analyze Super Bowl adsIowa City Press Citizen
Marketing students analyze Super Bowl commercialsUI The Daily Iowan
And The Super Bowl XLVI Ad Winner Was . . . Whichever Marketing Survey You ...The Big Lead
Huffington Post (blog) -WANE -Daily Illini
all 1,398 news articles »


Wall Street Journal

Corn market remains unsettled
Southeast Farm Press
The 2011-12 corn marketing year is approaching the halfway point. "At this time of year," said University of Illinois agricultural economist Darrel Good, "prospects for marketing-year consumption and ending stocks are often fairly clear and the market ...
Corn market unsettledDelta Farm Press
Important Information In Regards to Old Crop BushelsAgWeb (blog)

all 16 news articles »


Joint Effort Marketing Named Second Best Video SEO Company by topseos.com for ...
Press Media Wire
The independent authority on Search vendors, tospeos.com, has named Joint Effort Marketing the second best video SEO company in the online marketing industry for the month of February 2012. topseos.com has named Joint Effort Marketing the second best ...
The Best Social Media Marketing Companies in India Named by topseos.in for ...PR Web (press release)
The Best Reputation Management Companies in the India Named by topseos.in for ...San Francisco Chronicle (press release)

all 14 news articles »


Calling All Marketers: Business Marketing Association Now Accepting Entries ...
Sacramento Bee
By Business Marketing Association CHICAGO, Feb. 6, 2012 -- /PRNewswire/ -- The Business Marketing Association (BMA) today announced that it has opened nominations and is now accepting award submissions for the prestigious 2012 B2 Awards competition.
CRN unveils Sales and Marketing AwardsCRN - UK

all 7 news articles »


Mobile Marketing Watch

Mobile Marketing is Hot, But for Facebook it's Not
Marketing Pilgrim
That may sound like no big deal, or even a little humorous, but its actually pretty scary. Facebook has one of the biggest user pools around and if they can't find a way to make their smartphone users convert, then what hope is there for the rest of us ...
Facebook Mobile Ads Could Be a Game Changer for MarketingMobile Marketing Watch
Facebook mobile ad launch in the pipeline?Internet Marketing News
Facebook Mobile Ads Developing: Sponsored Stories Coming 'Within Weeks'Fox Business

all 237 news articles »


DKC Public Relations, Marketing & Government Affairs Expands With Offices in ...
Sacramento Bee
By DKC Public Relations, Marketing & Government Affairs NEW YORK, Feb. 6, 2012 -- /PRNewswire/ -- New York based DKC Public Relations, Marketing & Government Affairs announced that it has expanded its geographic footprint by opening offices in ...

and more »


AR Shakes up Marketing
Connected World Magazine
Companies are particularly looking to adopt this game-changing technology for marketing and advertising purposes. For instance, when Ford, www.ford.com, was looking for an innovative approach to revealing its 2013 Ford Fusion, it created a smartphone ...
Tic Tac debuts Shake It Up campaignDrug Store News

all 8 news articles »


MiamiHerald.com

Marketing the Romney brand
MiamiHerald.com
Campaigning isn't so much about telling truths as it is about marketing — it's more show than tell. Candidate/product Romney is often showcased by his campaign in factories and warehouses to convey that the Republican is a jobs candidate.

and more »

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