| |
| |
|
KwikMarketing.com - Marketing Information |
|
|
|
How Do I Define My Market?
Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services? The more specific you are, the better definition of your customer (what their characteristics are), the easier it will be to more clearly define your market. Many times you can obtain your Unique Selling Position (USP) from your customer. You need a USP to stand out from your competition. It is specific to you and your business. It is yours and yours alone. Your way of doing business. How you define your market will also make a difference on how and what you use to reach that market. Will you direct mail, cold call, do walk ins, use the web, employ radio/television and/or print advertising? In lease purchasing you define your market based upon the strategies you employ. For example, with consulting your market is a lot broader and wider, than it would be if you are using the co-operative strategy exclusively in a well defined surrounding area of where you live. Again, with lease purchasing, what you do to reach your market will depend on what strategy you are using. You would advertise in your local papers that you can help buyers and sellers with the lease purchase advantage. Whereas, for consulting you want to reach a wider market, so you might take out an ad in a national paper or advertise on the web, or use e-mailing as a marketing strategy. For example, when I need to send out emails for consulting, I open Group Mail, pull up my consulting group email, put in the email addresses I collected for the day and press send. If you want to see if this program will work for you, check out: Now that you've got the idea, start defining your market. Once you do, you'll find that your business is easier to operate and more profitable. Copyright DeFiore Enterprises 2000 Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Maximize Your Lead Generation Efforts by Recycling Your Leads The basic lead generation process is pretty much the same from company to company. Inquiries come in?they're qualified?and then sent to the sales team. Census Data Mapping for Small Business When studying the demographics of an area for a business venture or expansion you need to not only understand all the data, but what it means to your individual business model. Census data and Census projection charting for MSDA's has become very accurate over the years. Big Money With Folios One of the easiest, if not the easiest, ways of getting startedwith a profitable mail order business of your own is through thepromotion and sale of money-making folios or reports. Generally, the beginner purchases a series of thesereports-complete with reproduction rights. A Questionnaire for Businesses As best you can, answer the following twenty-five questions. There's no scoring. The Battle of Positioning -- Altruism or Paranoia? Competition in the past has embodied such beliefs of "kill or get killed" which has fostered paranoia with many individuals and companies. Our competitive thinking has been to: defend, hoard, knock off competition, defame and win at any cost. Build Your Business Through Networking Here's one of the most important success principles you'll ever learn. It is this: The more people you know and who know you in a favorable way, the more successful you will be in your business or profession. Loyalty Cards Systems - Beware, Some Should Be Avoided Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered. The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure Gain the exposure you need to succeed with these ten tips:1. Present yourself as a specialist and/or an authority in your field. Marketing to a Critical Mass In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source. Increase Your Sales By Following-Up The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made.One of the main reasons customers leave, change suppliers, or stop buying is because of apathy on the part of the company. What You Need in Your Marketing Calendar Marketing calendars are used by many businesses to help keep sales pipelines full of new prospective customers. Small businesses may just keep a simple calendar with handwritten items on the dates that marketing efforts need to be completed. Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline? Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. Make Your Mailing a Home Run, Not a Strike Out! You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn't send it out. How to Manage Your Marketing Mix Here's the deal: advertisement is not marketing. It's like saying you want to have a garden, but you're only willing to plant the flowers. Arts Marketing : Suggestions for Students and Beginners Many artists create art but when it comes to marketing and selling their work, well, that is another story. It may seem daunting at first but artists can do marketing easily if they just think logically and commit time to the effort. Radio Ads That Get Results Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. Good Marketing Pays for Itself Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any marketing. That is true but it is the simple and shortsighted view of the situation. Selling To Your Affiliates While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. Direct Mail Sales Letter Mistakes to Avoid Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Be a Smarter Marketer - Learn the L-A-W for Trade Shows People attend trade shows because they are in a specific industry and want to learn more. They want to know what's new and how you will help them.
|
| home | site map |
| © KwikMarketing.com 2007 |
