| |
| |
|
KwikMarketing.com - Marketing Information |
|
|
|
Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying to sell me something that I really don't need. I'm sure it will benefit them, but will it benefit me? Firstly let me say that my company, Solutions Ink does sell gift and loyalty cards. The market out there while huge is certainly not for anyone. Who then are these cards good for? These cards are great for chain stores with multiple locations and for stores with very loyal repeat customers. Why are these stores prime candidates? First let's examine the large chain stores. Today more than ever people's disposable time is very limited. Buying a gift for someone takes time and effort in researching a product the person might enjoy , and then finding the right size and color. Today everybody is looking for convenience. It takes 2 minutes at a cash register to get a gift card. Firstly the price you want to pay is exactly the amount on the card. If the recipient wants something more expensive, they can simply add onto it. The recepient can spend his time finding the right size and color and shop when he or she wants the item. As far as the store goes, they know that once they've sold you the gift card, the sale is coming. Their cash flow is improved because the cash sits in their bank account t'ill you use it. More importantly a growing percent of people who receive these cards never use them. Lastly, most people end up spending more then thier gift card in the store. The question really isn't why should I invest in gift cards but rather why I am I not running out to purchase them? Another great reason is dut to the technological revolution. With bar codes and mag stripes affixed on the back of the cards, the stores are now able to capture important information about the end user. They can see who uses them, what they use them for and create new marketing campaigns targetted to these people and uses to get an even larger percent of these people's discretionary income. The second type of person is a smaller business store who is trying to direct more traffic to their store. A new twist on these gift cards is actually selling the cards at a discount or partnering up with some loyalty card company to offer them as rewards. What ever discount they give either to the purchaser or to the loyalty card program is easily made up on the benefits of the cards, whether it be directed new sales, never used cards or getting their customer to spend more than the gift card amount. Does this sound interesting to you, then run to either give me a call at 514-337-2238 or email me at info@solutionsink4u.com, to see how we can help your company make more money? Why are we letting just the big guys make the easy money? Let Walmart, The Gap, Macy's, Chapters, Barnes and Nobles, Starbucks, and Sear's know that we're all going to get a piece of this lucrative market. Steven Schneidman Steven Schneidman has a B.A. in Psychology and an MBA, was a professor in finance at a Montreal University, worked for the secong largest bank in Canada and has and does own 2 printing and promotional product companies. He does work with many Fortune 500 companies as well as a slew of smaller companies all over Canada and the United States.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Six Ways To Attract New Customers To Your Restaurant Without new business, your restaurant won't be able to grow.� You need a constant stream of new customers to replace those you lose as a result of customers relocating, switching jobs, or changing dining habits. Matrix Web Sites - Scam or NOT? While I am not talking about the movie "Matrix", you may be wondering like many others if Matrix Web Sites are Legal!Before answering this, you may know that there are some wonderful deals offered on the net, that will make you want to jump at it. Keep your shirt on. Shopping Comes Back To The Community THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT STREETTRADERSUNITED.COMHammer Force Ltd, a Croydon-based online service provider offers people who enjoy an alternative to impersonal shopping malls a chance to access a site which lists more than 708 UK markets, arranged by region in an easy-to-use format. To Web or Not to Web? Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service offered and what the business is trying to achieve. Mail Orders Most Common Mistakes THE GREAT MAIL ORDER MYTH There are a number of totally unrealistic beliefs about the mail order business. To belive in any of them can be dangerous to your pocketbook. 7 Marketing Lessons I Learned From the Muscleheads at Golds Gym Can I share a secret with you?I love working out. So much that several years ago I considered a career in fitness. Stop Your Marketing Leaks Thirty percent of all the drinkable water that runs between the plant and your faucet is lost to leaky pipes. In marketing, thirty percent of our business is lost to leaky follow up. You're In Charge. Now What? For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. Marketing to Women -- Can I Buy You A Clue? A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women. A Point in Every Direction is the Same As No Point At All Ever try to be something for everyone and find no one wants it? Do you have trouble finding the time to focus on your business? Do you do so much for so many that you find it's difficult to make any financial progress in your business; much less make an indelible mark in the mind of your potential customers? I found myself on that road so many times, that I could be a tour guide for Please-want-me-ville.Where did this come from and how can you get it to stop?It starts publicly when we're very young. Are Your Prospects Walking Out on You? After 11 years in sales, I've put together and delivered more sales presentations, briefings, and demos than I care to remember. But the nice thing about repetition is that after a few dozen presentations you get very good at reading body language. A Common - Yet Easily Avoidable - Marketing Mistake December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers. 10 Steps To Getting Paid For Your Marketing Materials How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here's how to do it. Mortgage Marketing - What Your Client Wants Your business depends on the success of your marketing efforts. If your marketing works, you'll get rich. Connect to Your Customers with Superb Sales Letters In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. Principles of Marketing 101 Marketing results should be measured in only one way - increased sales. Marketing should not be considered an art form. Marketing in Business and Commerce in the New Consciousness The point is what you give to another you give to yourself; the reason being that there is only one of us. You are apart part of the Universal life force just the same as your customer is. Devious and Deceptive Packaging Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? Where is the truth in any of that?If only we lived and shopped in a pure world where labels told the whole truth and nothing but the truth. But while consumers rely on labels to make wise nutritional choices, food manufacturers use labels to sell their product. Psychology of Setting Prices Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business "Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!In order to set up a great marketing strategy, you need to write it out in black and white.
|
| home | site map |
| © KwikMarketing.com 2007 |
