| |
| |
|
KwikMarketing.com - Marketing Information |
|
|
|
The Testimonial Writing Machine
Almost every small business marketer knows that they should gather testimonials to use in their marketing materials. The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of a chore. It isn't that they don't want to do it; it's just that there are other priorities calling to them as well. I accidentally stumbled on a way to get clients to systematically write testimonials. And, I found that this method actually produced far better, results oriented, copy than anything I had done on my own in the past. Here's the system. When you are presenting your wares to a prospect include a page that simply lists four or five references for contact instead of your traditional glowing testimonial page. Urge your prospect to contact each for more information on how you or your product performs. (I've even gone as far as writing a list of suggested questions they might ask the reference - it helps them focus on benefits) In some cases your prospect may request this anyway. What I have found is that when your current client is contacted for information (often by email these days) they will generally and immediately feel compelled to put in writing what amounts to a well-written testimonial. The key here is that, when approached by another business, they will write as they are speaking to a prospect. The copy will almost always be over the top selling you and in the perfect voice for you to re-use as a testimonial. (When a client writes a testimonial in the traditional way they often write is as though they are speaking to you. Many times this doesn't have the same marketing pop to it.) Now here is where the fun part comes in. What I have also found is that quite often your existing clients will copy you on the communication they sent to the prospect. Bingo, instant testimonial, written exactly as you need it for your marketing materials. Actually, using this strategy can be even stronger than just printing written testimonials as it involves your current clients in the active process of marketing and has the tendency to resell them on their decision to do business with you as well. The only caution is that you spread the love around to as many of your clients as you can so that no one group of clients becomes burdened in the process. This tip is taken from - Referral Flood - How to generate a flood of new business without spending one dime on advertising - by John Jantsch Copyright 2005 John Jantsch John Jantsch is a small business marketing coach and author of Referral Flood - How to generate a flood of new business without spending one dime on advertising. http://www.referralflood.com and Blog Lightning - How to create and promote your blog in a flash. http://www.bloglightning.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Marketing With Brochures With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company's marketing should be a brochure. How to Size an Emerging Market In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their "relevant market" in their plans. Top 5 Tips For Media Selection Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. Promotional Marketing Products - Selecting the Perfect Item People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can't succumb to impulses. Viral Marketing with a Powerful Twist What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort. One-A-Day Marketing Vitamins Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one. Using a Contact List Profitably- Part Two Besides a survey, your contact list can be used to generate sales directly. Some of the following ideas must be done one-on-one and others can be done to large quantities of prospects at a time. Top Web Site Blunders by Coaches, Consultants and Experts Of all the web sites belonging to coaches, consultants and experts that I have reviewed, more than three-quarters shared a very serious marketing blunder: Their potential clients wouldn't understand from their home page precisely what they do. Jargon gets in the way. The Mighty Marketing Brochure "Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information. Do You Make These 5 Common Marketing Mistakes? The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing (or promotion) is all about combating that dreaded 'nothingness'. Tips for Trade Show Rentals Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks. Postcard Mania Will postcards be an advantage for you?The latest craze these days is to send a postcard advertisement to everyone on a mailing list. It is both good and annoying to customers. Great Marketing is Like Making a Great Movie KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and it's a perfect time to keep this in mind: If you're a business owner or manager, it's wise to think of yourself as a great film director who's telling a story. Having directed films, stage, television, and stage productions we noticed that the principles of great directing or filmmaking apply exactly to great marketing. The Right Logo The Logo: a little historyLogotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one's organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the organization can easily be recognized. Take the Test: Do Your Marketing Materials Really Grab Attention? Today's constant bombardment of marketing messages means your materials must grab your prospects attention in the first few seconds, or your efforts are wasted.How do you know if your marketing materials will prompt prospects to keep reading? Take this simple test: hold each of your marketing pieces at arm's length and answer the following questions:1. 10 Ways to Get Your Flyers Noticed An inexpensive way to promote your services is to createvarious flyers and distribute them wherever you go -- pinthem to the bulletin boards at the library, bookstore,handout out at networking events, or playing tennis. Hereare 10 tips on how to get your flyer noticed and remembered. 51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples) One of the hardest jobs in fundraising is crafting original thank-you letters. You want to be thankful. Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster Are You Riding The Marketing Roller Coaster?If you're like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a roller coaster. I'm picturing a roller coaster that mostly goes up and down as opposed to one that flips you upside-down or sends you around backwards.
|
| home | site map |
| © KwikMarketing.com 2007 |
