| |
| |
|
KwikMarketing.com - Marketing Information |
|
|
|
Devious and Deceptive Packaging
Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? Where is the truth in any of that? If only we lived and shopped in a pure world where labels told the whole truth and nothing but the truth. But while consumers rely on labels to make wise nutritional choices, food manufacturers use labels to sell their product. Remember when we used to read the label before making an informed purchase decision. The two functions of a label -- providing accurate information and enticing someone to buy the product -- conflict and send mixed messages.One the one hand we read buy me and on the other is this product good for me? Labels can be misleading, especially if you don't learn to read between the lines and examine the fine print. today's labels are very complex with statements that make claims or tout benefits that may not be true.Knowing what the words on the label really mean is a big step in learning to make nutritious and the right choices at the supermarket. Through the years, the Food and Drug Administration (FDA) has attempted to make sure that the food products made available to the American public are safe for consumption. For most, the likelihood of suffering a food or drug related illness is remote. That was until bio-terrorism threats reared its ugly head. Yet, for those with specific food allergies or unique health conditions, proper labeling on products is imperative in order to avoid potentially dangerous situations. The addition of supplements and additives to food products poses another risk to consumers if it is discovered that the substance in question is harmful. It is therefore extremely important that consumers are made aware of specific dangers associated with food and food products, through accurate labeling, published warnings and their own investigation. Think about all the food products lately that have been recalled due to mislabeling at the manufacturers. Here are a few popular product statements to consider: No sugar added or low carb The FDA has rules about labeling claims that specifically bar the use of "low" such as low-car yet it has not established a standard for "low" for an ingredient or nutritional element (such as the standard for low fat)... So claims of low-carb on labels right now are actually illegal. No MSG MSG is sometimes hidden in food with labels that say "No Added MSG" and "No MSG." Find out more at http://www.truthinlabeling.org/index.html Got Milk? Well, is it really all its cracked up to be? The latest claims are touting drinking milk as a way to lose weight. See http://www.stoplabelinglies.com/ and decide for yourself. 100% natural! Natural what? A product label will state: "made with 100% natural ingredients," or "made with 100% organic ingredients." The "100%" claim often refers to one or two ingredients, which are "100% natural" or "100% organic" even if other ingredients are synthetic. So the bottom line is what is "natural" when it describes a product? "Unscented" Yeah right, ever use any of these products? That unscented product is many times worse that the scented variety. Anyway unscented is a misnomer -- it does not mean "without chemical fragrances." If an item is labeled "unscented," it may contain a masking fragrance (which is a chemical fragrance designed to "block" the smells of other chemicals in the product) and additional toxic chemicals. So the question remains -- When is a product packaging misleading in its descriptions and are the manufactures deliberately deceptive? No one knows for sure. Let the buyer beware! It's up to you the consumer to read the labels and make an informed decision as to the true benefits of a packaged product. Remember most products carry an 800 number on the package thatyou can call and ask about the product itself. Every day a new issue related to packaging such as food security is in the forefront of the news? JoAnn Hines The Packaging Diva knows what business needs to know about packaging. How has Walmart impacted the packaging industry? (The Diva knows.) What is the fastest growing consumer segment for product packaging? (The Diva knows.) Will new products on the horizon change the way we shop and eat? (The Diva knows.) How can packaging protect us from an act of terrorism? (The Diva knows.) If you need answers to these questions and many more related to the packaging industry email the PackagingDiva@aol.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email. Take the Logo Litmus Test Here is your C.I. Sell More Online By Offering a Big Fat BONUS! I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Big Ticket Marketing in 28 Minutes I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket product. SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats When conducting strategic planning for any company -- online and/or offline -- it is useful to complete an analysis that takes into account not only your own business, but your competitors' activities and current industry happenings as well. A SWOT is one such analysis. 8 Proven Ways to Get Referrals Do you find it hard to ask for referrals? I know I do! Your heart starts racing, you stumble for words, and sometimes you break out in a sweat just thinking of asking for a referral. But the secret to getting referrals without having to ask is to develop a system that does the asking for you. Why Market Research Will Help Your Business Do Crucial Market Research For Free, On Your OwnIs market research only for big corporations with deep pockets? No-actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods-without paying a penny.In my own one-person business, I've used informal market research to:Determine where ad dollars were effective, and where they were wasted. In Sickness And In Health I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work. The M-Word It was a real eye-opener to hear the perceptions people have about what it means to market professional services, as well as the anxiety the "m-word" (marketing) conjures up. It reminded me that, just because professional service providers have a lot of expertise in their chosen field, it doesn't mean they have the same level of understanding about the business of growing a practice. Direct Mail Response Rates Mislead if You are Careless I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn't keep you from getting sunstroke in Cairo. Build Lifelong Networks With Your Own Barter Group I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did. Focus...a Marketing Strategy The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus. Reasons Why People Usually Dont Buy Again There are many psychological reasons why people will buy from the first time and why they do not buy from you again. There are books on many of these reasons. What Does Your Business Address Say? If you are operating a business from your home and your post office address clearly indicates a home address, you may want to re-think your marketing strategy.A Rural Route 2 address can plainly say your business might be in a bedroom at home, or worse, in the barn. Marketing 101: The Power of Marketing When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing. Direct Mail - Dont Assume, Just Test and Track Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. John Kerry, Amazing Direct-Marketer! If you want to uncover a little secret about how John Kerry and the Democratic party is "building their e-mail list", with literally thousands of qualified leads.. The Top Seven Marketing Mistakes In my view, nearly all government statistics about reasons for business failures are nonsense.Undercapitalization, inexperience, or poor management are usually blamed for all business disasters. Logo Facts What makes one logo better than another?Simplicity.A good logo works in the simplest form. How to Save Time and Achieve More by Creating High-Leverage Marketing Assets The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it.
|
| home | site map |
| © KwikMarketing.com 2007 |
