| |
| |
|
KwikMarketing.com - Marketing Information |
|
|
|
There Are Benefits... And Then There Are Benefits
Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns. There are three basic levels of benefit to any product or service. The first is just one step away from a feature, and is generally called a "Product Benefit" (because it is still centered on the product). Peanut Butter is made with natural ingredients and contains healthy proteins and monounsaturated fats. The second level is stronger. It's called the "Consumer Benefit," because it focuses on (you guessed it!) the consumer, and the positive result she gets from the product benefit. My children get extra nutrition that tastes good -- so they'll eat it. The strongest level is called "Values." It's the internal reward that comes from the Consumer Benefit. I'm a good mother because I serve healthy Peanut Butter to my children. So if Values are the strongest level of benefit, you should always use them, right? Not necessarily. The problem with selling to Values is that it's easy to sound like you're full of hype. Not only that, but coming right out and saying, "You'll be a good mother if you serve Peanut Butter," is downright insulting. That's why it's best to hint at Value Benefits. "Choosy Moms Choose Jif." See how the benefit is implied, rather than overtly stated? And isn't it much more effective than, "Be A Good Mother! Choose Jif," would be? Marketing is all about getting the benefits across to your prospect. Unfortunately, there's no single answer to which level to use when. It all depends on the product or service, and who it's being sold to. But knowing more about them can help you choose the right one -- or mixture of several -- that's just right for your situation. Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Good Marketing is Like a Bad Habit You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Ten Deadly Proposal Preparation Pitfalls Let's face it, the name "proposal" is a great misnomer, but since many businesspeople take it literally, they often paint themselves into a corner of chasing buyers, many of whom requested the proposal to collect idea for in-house implementation. Yes, it is a scumbag approach to drag honest folks arounf by their noses, but apparently there are many scumbags who practise this dishonest technique knowingly, and some innocent folks who believe this is normal and have fallen into the trap. Behold the Power of the Tip You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. Todays Definition of Marketing. Has It Changed? With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Free Publicity for Restaurants One of the best ways to get a restaurant free publicity is by taking advantage of events and seizing the opportunity. For example, February 5th is Television Weather Persons' Day! Bet you didn't even know such a day existed, but it does, and it can give you free publicity. Promotional Freebies What's a promotional freebie? A promotional freebie is something you can give to your customers, visitors or subscribers. Giving away "freebies" is an excellent marketing tool. Mortgage Originator Marketing - Differentiate or Die One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another. Explode Your Sales With Free & Exclusive Content Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales. How to Set Up & Organize Your Customer Mailing List For Optimum Results Your list of customers who have previously bought from you isyour most important asset. These are the customers who willprovide you with return business, which is more profitable thanthe first sale. The Easiest Marketing Plan Youll Ever Find When it comes to marketing there's simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them. 10 steps to promote your business 1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don't see regularly - relatives, friends, ex-colleagues etc. How To Make More Money The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media. Your REALTOR� Marketing Plan The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market plan development, you will significantly increase your return on investment and substantially increase your sales. Your Elevator Speech - Have You Updated Yours Recently? Do you have an elevator speech? Does it get people's attention? Do they ask you lots of questions when you tell them what you do?Every great elevator speech needs to answer these key questions:1. Who am I? (introduce yourself)2. Design, Design, Design You need only one card, but make it noticeable. Make sure it says the right thing. Direct Mail Sales Letter Mistakes to Avoid Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Modern Marketing With Postcards Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. Pricing Strategies in Marketing Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit. How to Handle Jargon at Your Web Site - and Why If you sell a technical product or service, you probably know you have jargon at your web site - specialized terminology that the average person doesn't understand. While jargon does help you communicate precisely with peers, it seriously gets in the way if potential and actual customers aren't as conversant with it as you are. Mark Twain's Great Marketing Idea To tell you the truth (and about 53% of this article is true), I don't know where I heard this story about Mark Twain. But I've heard it enough times to verify that it's either (a) at least half true, or (b) a credible lie.
|
| home | site map |
| © KwikMarketing.com 2007 |
