| |
| |
|
KwikMarketing.com - Marketing Information |
|
|
|
Newsletters are Marketing Machines!
Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. You can give your readers tips and advice. You can also give them updates about company news and information about your products or services. Both can help drive repeat business to your website. It also reminds people that you are still available the next times they need your services or products. To generate your mailing list, start with your current customers, friends, associates, and vendors. Include a sign-up form on your website for print and/or electronic versions. Ask new customers if they would like to receive your newsletter. Organize your contacts using some kind of database software. Make sure you keep your list up to date. Over time, a newsletter establishes trust with your readers. You begin to form a relationship, even if you've never met face to face. Be there for your readers if they have questions, need advice, or want support. E-mail or call them back promptly. Ultimately, your publication will lead to more word-of-mouth business and referrals. Some advice: Keep the majority of your publication focused on advice and resources. If it is too sales oriented, people will be a LOT less interested in it. You will also lose some of your credibility and may be perceived as pushy. Make your newsletter fun, interesting, creative, and informative. Try organizing each issue around a theme. Develop a mailing schedule and stick to it. And, please go to a professional designer to help you with it, not your neighbor's nephew who had a class in "Design 101 Something or Other." Remember, you get what you pay for. If you don't invest in your marketing piece, it will look like it! ACTION ITEM: Today, start making plans to create an online or offline newsletter. If you already have one, is it being sent regularly? Does it need a facelift? Is the content interesting? Are you receiving positive feedback? Make sure your publication is creative and that it's working effectively. Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit http://www.kinesisinc.com/resources/articles.html for more articles and free marketing wisdom. You can visit her marketing blog, Kinetic Ideas at: http://www.wendy.kinesisinc.com Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Doing it with Class! Doctors do it, hair dressers do it, and salespeople can do it too.I have been working with a chiropractor for a few months and when it came time to give me a new appointment, she would use a quarter sheet of paper to check off the appointment time. Stop Searching - Joint Ventures are the Solution to Doubling Your Business First, define the end user (or ideal client) of your product. Many times when I ask people who their ideal client is they will tell me "oh everyone can use my product!". Four Super-Deadly Marketing Sins - And How To Fix Them It seems nowadays every marketing guru and their brother-in-law has a "deadly sins and how to fix them" book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups. The most amazing part is - they are convinced their marketing is great and their phone will be ringing off the hook any moment now! Time for a reality check! Are you guilty of these four marketing sins? Find out how to fix it! Deadly Marketing Sin #1Not Standing Out From Your Competitors You want to be one in a million not one of the million. Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. Service Marketers; How's Your Packaging? When a shopper picks up a product in a store, what's the first thing they notice? The packaging, right? The same holds true for someone buying a service.Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such waste? Start your education today- follow these seven keys to increase your marketing IQ and outwit your competition. What to Include in Your Marketing Plan Write-Up For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not. Send Postcards To Save Money and Cut Through E-mail Clutter Use your computer to send personalized color postcards in quantities of 1 to 1,000.Print on demand postcards are here. Produce More Sales from your Email Promotions - Part 2 Do sales come from your ezine regularly? How many well-written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion. Marketing Miracles - Do They Just Happen? A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why) In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand price. Integrity and Marketing - Finding the Right Balance When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.Five common mistakes many people make are;1. How to Market and Protect Your New Ideas The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Target Market - 3 Big Reasons You Need To Know Yours Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start. Business In 2010: A New Face of Marketing The term "internet marketing" was virtually non-existent a short 8 years ago, now it is a growing phenomenon that is raking millions every year. Because of this expanding industry, the internet landscape it changing. Using Demographic Data For Your Direct Mail Marketing Campaign Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get new customers for most companies and entrepreneurs but how can you find a way to reach those high potential markets? Using demographic data could be your solution.In the United States, demographic data is easy to get through the US Census Bureau website. Turning The Casual Scanner Into A Buyer The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. Trade Show Marketing - Getting Prepared for the Big Event With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show:1. Direct Mail Personalization A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters. Recipe for Success Special event and a special recipe- hand it out on a business card.I have seen many real estate people, give out recipes with their newsletter.
|
| home | site map |
| © KwikMarketing.com 2007 |
