| |
| |
|
KwikMarketing.com - Marketing Information |
|
|
|
6 Article Marketing Smarts: How To Get More Reprints And Exposure
Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign? It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity. One way to measure article performance is to check how many times your article has been picked up and reproduced on various sites. To do that, just copy and paste the article title in quotes into a search engine like Google, and you'll see how many sites it's been reprinted on. My article "How To Get To The Top Of The Marketing Food Chain" shows 1061 links in Google. That means Google has indexed 1061 sites on which this article appears. This gives me about 1061 quality links to each of the sites I included in my resource box. As you can see, this makes article marketing a very powerful way of building quality links. So how do you ensure that your article gets picked up and reprinted by as many publishers as possible? 1. Pick A Topic That's Hot Or Always Fresh For instance, my article on Neuromarketing got picked up pretty quickly because it was a hot topic. The problem with hot topics is that they also tend to cool off quickly. So while they may get a lot of reprints over a short time, they may get very few reprints once the craze is over. There are some articles that are slow starters but eternally fresh, like the one I wrote here. To Be A Champion, Become A Child These are the ones that will give you reprints over a longer period of time. I think in the long run, these are more valuable. 2. Target A Large Audience Another way to get a lot of coverage is write an article for a large target audience or one that is very active online - like bloggers. This article gave me 164 links back, mostly from other blogs, even some for which I had to use a translation service :-) This shows 248 links back But again, it's the quality of links back that matters - not the quantity. Another large target audience is the health market. I get a lot of links back from my health articles. 3. Craft A Catchy, Relevant Title A catchy title ensures that your article gets the attention of publishers - the first step to getting your article published. Follow the basic rules of copywriting to make your article interesting and readable. Publishers are more likely to pick up an article if its title includes the keywords that they (and you) want to target. Use your main keywords in your title, preferable in the first half (like I did in the title of this article), to ensure better rankings for those who reprint it. 4. Offer Publishers A Monetary Incentive Give people an incentive to publish your article. I have an affiliate program and I allow publishers to use their affiliate link for my ezine in the resource box. Allow publishers to earn by publishing your article and they will gladly reprint it. 5. Write An Article Series Break up a long article or report into a series of articles like I did with my "Marketing With Blogs" series here. Marketing With Blogs - Part 1, 2, 3 and 4 These gave me 5270 links back in all. As you can see, a series of articles can be a very powerful link-building technique. 6. Distribute Your Article Widely Ensure that your article is distributed to the best and most appropriate article directories and announcement lists online. Feel free to browse through my own collection of article directories and announcement lists _______________________________________________
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
10 Elements Every Direct Mail Piece Should Have Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. Marketing and Advertising Techniques of Super Bowl Advertisers Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere. Writing Guarantees that Sell "This offer is good but can you guarantee it."Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer. Profitable Marketing Programs (Part 1) Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business. Marketing Effectively to More Than One Audience What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?This is a great question that applies to many different types of businesses who find they need to market to more than one group of people. The Biggest Problem With Your Marketing Is...? What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. 4 Alternative Ways To Gain Lifetime Customers You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason. Like Brushing Your Teeth What do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse and kids??They're all forms of regular "self-care" that, if you neglect them for a period of time or take the wrong approach, there will be costly negative consequences.The same goes for marketing. Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. Private Practice Marketing: 3 More Things I Wish I Knew When I First Started 1) Create systemsCreate systems for everything you do, especially those things you do on a regular basis.My members and mentees ask me all the time how do I manage to get so much done. Five Cheap Tricks for Promoting Your Business If you're like me, you're always looking for ways to promote your business - without spending a ton of money. Well, you're in luck. Out of Sight, But Not Out of Mind What's black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the singlemost effective tools in marketing is your own business-building newsletter.The Power of Newsletters:Newsletters show the customer you care - even when you can't be there. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2 NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is. These Four Things Will Make Your Direct Marketing Successful Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Chamber Of Commerce Meetings If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5 How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 5Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":6. ExclusivityDuring the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn. How to Avoid the Line Extension Trap If you follow the prevailing logic of most modern companies, you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products. Networking Basics Turn Yourself Into A Profit Making Giant I would like to introduce you to one of my brick and mortar business I run. It is called AFM Computer Repair. Marketing For Just Cause Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business.According to the IEG Sponsorship Report, this category grew to $733 million in the US in 2001. How Do I Define My Market? Your market is who you want to reach. Your customer.
|
| home | site map |
| © KwikMarketing.com 2007 |
