| |
| |
|
KwikMarketing.com - Marketing Information |
|
|
|
The Secret to 100% Success With Your Marketing
There's a secret to marketing, which is so simple, yet so effective once you learn it and apply it, you'll be amazed at the great results you can produce. This secret will prevent you from failing with your marketing pieces. Before I go on, lets start with establishing common ground to begin with. My definition of marketing is? communicating with potential customers in emotionally beneficial terms. To me, the medium or method of marketing communication doesn't matter. You can use this principle I am about to reveal to you with direct mail, newspaper advertising, website marketing, TV advertising, radio or brochures. Here's the secret? Find out exactly what people want to buy (emotionally) then offer it to them, with their emotional needs strongly considered. But how do you find out what people truly want emotionally with accuracy? Here's the key. Instead of ASSUMING you understand what your customers want, simply ask them. But don't just ask them by saying, 'what do you want in regards to our products or service' ? that won't reveal any startling revelations. Always remember, first comes the question, not the answer. In other words, the quality of your answers is determined by the quality of your questions. Determining what are the highest quality questions you need to ask of your customers is the real skill. Understanding that all decisions are made by emotions, is what's most important to remember (and I just gave you a good question to ask your customers, did you notice?) When you call to ask a previous customer? 'what was the most important thing to you in regards to buying X product/service' you will get a very good, emotion-based answer. That's one of the best questions you can ask. So the magic secret to finding out how to massively improve your marketing campaigns is to? survey your customers. Not your potential customers (unless you're about to start a business and don't have any customers). By surveying your customers you will find out the most amazing things! You'll learn things about your business you would never have guessed. Here's another great question to include in your customer survey, 'what did you like best about your buying experience with our company?' And, 'why did you choose to buy from our company when you had others to choose from as well?' Also, 'is there anything about our company's service that could be improved?' As well as this emotionally revealing question? 'did you have any reservations about purchasing that our company helped you to feel comfortable with?' Just one more question to ask people who don't buy from you? 'in order for us to improve our business would you mind telling us why you choose to go with another company over ours?' I could keep going, but I am sure you're starting to see the power in surveying your customers to use for creating powerful marketing campaigns. By carrying out surveys of previous customers with clients of mine, we have often doubled the response of their (already) very profitable newspaper advertisement! So this strategy of surveying your past customers to improve your marketing has real power. To achieve great success with your marketing you need to carefully select the right words. Reading the top books on advertising like Tested Advertising Methods and Magic Words That Bring You Riches will help you enormously. This strategy is for people who have the basics but are looking for far greater success or even 100% success from all of their marketing. Always remember, people always buy with their emotions and the more effective you are at identifying customers emotions during the process of buying the more effective you will be at getting sales, instead of your competitors. You can design your advertising with so much emotional power and influence that people practically beg you to take their money when they call you, even without asking, 'how much does it cost!' Tim Stokes is a master at educating people on do it yourself marketing success. His clients make huge profits from offline marketing, where they made no profit at all previously, believing advertising wouldnt work for their business. Tim believes in teaching people how to market for themselves, not to do it for them to create dependency. He helps you with marketing plans and business growth plans to determine what will work for you in advance, before you spend your money! To find out more about Tim's amazing marketing and business growth results go to http://www.bbms.com.au or look for his other articles on sales and marketing at http://www.ezinearticles.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Increase Sales With Travel Incentives Today's business environment has changed dramatically over the past 10 years, it can be a tough task to make a sale. Just being aggressive doesn't cut it any longer. Determining Visitor Types The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. 7 Cheap & Easy Ways To Get Prospects Here are some quick techniques you can put into place on your web site or in your advertising to gather new prospects. There is practically no cost for most of these strategies yet they have proven to be extremely effective in any number of different venues. Top 7 Ways to Get Your Products in the Hands of Celebrities Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. Todays Definition of Marketing. Has It Changed? With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. 2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door. Most Wanted Response... How To Make It Work "When I walked into the grocery store last Saturday, I was just 'browsing.' But. Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand Giving away free bonuses is an important website marketing secret that can ignite your sales.1. Newsletters - A Great Way to Build Business Relationships This is an excellent way to grow your business using your mailing list (which I trust you are constantly building). However, you have to accept that there are people who'll read your newsletter and there are those who won't. Ready, Fire, Aim! You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?"Well, a year ago I might have agreed with you. But not anymore. Top Web Site Blunders by Coaches, Consultants and Experts Of all the web sites belonging to coaches, consultants and experts that I have reviewed, more than three-quarters shared a very serious marketing blunder: Their potential clients wouldn't understand from their home page precisely what they do. Jargon gets in the way. Direct Marketing Puts Information In The Buyer's Hands Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. Off the Shelf Small Business Mapping Software All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles. Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are going to learn the power and impact of the written word. Direct Mail Formats: How to Choose the Right One for Your Next Mailing Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you'll be irritated to know, is clear. It depends. How to Expand Your Target Markets Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now. Receiving a Brochure Printing Quote Brochures are a great way to get your message across. While having a brochure can be extremely useful, it is sometimes hard to know whether it is affordable. Marketing on the Cheap: Write? Right!! We all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business has been around forever. Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon This is how the conversation went on my follow-up visit to the oral surgeon, 10 days after he removed 2 lower wisdom teeth."Go down the hallway, enter the second door on the right and take a seat in the dentist's chair," said the receptionist after calling my name out to the 5 people in the waiting room. Marketing to a Critical Mass In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source.
|
| home | site map |
| © KwikMarketing.com 2007 |
